Tuesday, March 6, 2012

Experience Cartier...

So as I was enjoying my typical Sunday night watching Celebrity Apprentice (don't judge it's one of my guilty pleasure shows) and just as I was about to hit the fast forward button to skip over the commercials, I caught a glimpse of the TV to see the words...Cartier. Those words were just enough to get my full attention for the next three and half minutes as I watched the debut of "L'Odyssée de Cartier" commercial. It was more than just another Cartier commercial, it was a mini film as it beautifully showcased the company's timeless pieces and history as a way to celebrates it's 165th anniversary. It begins with the signature diamond panther breaking free as it takes you thru the different chapters of the history of Cartier: First Breath, Land of the Tsars, Love and Trinity, The Celestial Dragon Joins the Menagerie, Indian Dream, Conquering the Skies and Panther. Each scene the panther journeys to portrays a classic design of Cartier's iconic signature pieces and ends with the panther joining the beautiful supermodel, Shalom Harlow in the city of Paris where Cartier was founded in 1847.

This unique commercial took an entire two years to develop and three months to film with a crew of 60 people to make sure it embodied what Cartier is all about. It was directed by Bruno Aveillan who is well known for creating amazing commercials for other major luxury brands such as Louis Vuitton and the original score was done by Pierre Adenot a renowned orchestrator. I was so impressed at their creativity as they incorporated their signature pieces in each scene and just overall how beautiful the images were throughout the entire commercial. I've always admired Cartier's designs and would just love to own a piece of their jewelry someday so seeing this artistic film was just over the top amazing, I was completely mesmerized! Experience the "L'Odyssée de Cartier" for yourself...

...Rebecca...

Click here to see "L'Odyssée de Cartier"

2 comments:

  1. F-A-B-U-L-O-U-S Video...

    Shalom Harlow looks A-M-A-Z-I-N-G!

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  2. Yes, I thought it was beautiful. love those animals too

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